14 (downloadable) Blog Post Templates To Use Right Away
One of the things that we do most often here at MINUTTIA is prepare the structure for blog posts both for our clients and for our merk. This part of the content creation process is one of the most important ones as — up to a certain point — it can determine whether or not a piece of content will perform well on the SERPs.
As with every repeatable task, we understand that creating a tight process around structuring our pieces of content is essential. Thus, we created 14 free blog post templates that you can download in Google Docs and in PDF format to start using right away. We hope that these templates will help you take your blogging and content creation efforts to the next level.
Template #1: How to Post Template
The first blog template in our list is the “how to” post. Let’s see some basic things regarding this template.
What’s the “How to Post”?
This is one of the most common blog content formats and one that is often used to acquire top-of-the-funnel traffic. These pieces of content are usually competitive and have a high search volume. For example, you can see that the search term “how to write a blog post” has a global monthly search volume of 11K searches and a keyword difficulty — according to Ahrefs — of 65.
This means that this is a blog post that a) has a decent search volume and b) is pretty competitive. This is something that we see for most blog posts that include the “how to” modifier within them. Regardless of how difficult it is to rank for such terms, “how to” posts are an integral part of any successful content strategy.
It isn’t difficult to write a great blog post that will work as a “how to” guide, but you have to be prepared to dedicate a fair amount of time to creation because this post format usually requires a long length to be competitive on the SERPs (search engine results pages).
What’s the search intent behind it?
“How to” posts are among the first ones we identify when doing keyword research for a new client. The search intent behind them is, in most cases, informational. The reason for this is simple: people who are using the “how to” modifier on Google are usually looking for information on a certain topic.
Thus, serving them great content that satisfies their intent of acquiring new information on a given topic is a way to get them to stay on your halaman and explore your website even further. In the example that we saw earlier of how to write a blog post, the average CPC (cost per click), according to Ahrefs, is $dua.5.
This means that, even though the intent behind the query is informational, there might be some advertisers or brands bidding for that term on Google. To identify opportunities for “how to” guides, all you need to do is start with a broad topic, or seed term, and filter results on a phrase-match level using the “how to” modifier.
For example, assuming that you’re running an eCommerce platform and want to write a new post that’s relevant to your product’s capabilities, you’ll search for the term “eCommerce” on Ahrefs, click on “Phrase Match” and then filter results that include the term “how to” inside them.
Not all of these terms will be good opportunities for a new blog post, but there will definitely be some terms from the list that can. Now, let’s see what you need to include in your how to blog post.
When creating how to blog posts, you have to be prepared to go deep with your content creation. Usually, these posts require a fair amount of words to be competitive – not that the number of words is a definitive ranking factor – and an in-depth analysis of the process you’re trying to break down.
Not every “how to” post has to be “the ultimate guide” on the topic, but in general, bloggers and brands usually cover the topics in-depth in their “how to” guides. Make sure to set up your writing process accordingly and don’t forget to satisfy the intent behind the term that brought someone to your post.
Also, the right use of entities is essential here. What does that mean? The way search engines get context on a certain piece of content nowadays is through entities. Thus, it’s really not as important to include the target term, e.g. “how to write a blog post”, as many times as possible, as it is to be contextually relevant.
For example, for the term “how to start an online business”, you can see that some relevant terms or entities that we need to include are:
Of course, this applies to all the blog post formats we’re covering in this post and all pieces of content that have the goal of acquiring organic traffic. Simply put, concepts like keyword density aren’t as important anymore and others like entities are becoming increasingly important when it comes to creating content that performs well on search engines like Google.
Template #2: List Post Template
The second blog post template that we have is the list post template. Let’s take a look at what this format is all about.
As the title suggests, list posts, or listicles, are lists of objects, businesses, solutions, or anything else that’s relevant to what a business does. This format of blog post is particularly popular when it comes to content marketing since these posts can help you;
Relatively easily. The good thing about list posts is that they’re also easy to create. You don’t need to have a canggih writing process in place and, in most cases, you don’t even need in-depth knowledge on the topic you’re covering. An example of a great list post is the “online learning platforms” one by LearnWorlds — one of our clients.
This is a post that, according to Ahrefs, ranks for more than 550 keywords and gets more than 1.4K organic traffic on a monthly basis. What’s even more interesting is the fact that the traffic value — as estimated by Ahrefs — is more than $11.6K per month.
This means that there are advertisers and other brands who are actively bidding on some of the terms this piece of content is ranking for. This shows us that list posts can be really helpful at driving traffic that translates to revenue for your business. After all, the sasaran term itself – online learning platforms – is $14, which proves our assumption that such terms have a commercial value.
Even though it’s not directly evident as to what terms require a list post based on the industry or vertical you’re in, using modifiers such as “best” can help you get a nice list of topic ideas for lists posts. In the example that we used earlier of eCommerce, using the “best” modifier on a Phrase Match level in a keyword research tool like Ahrefs can give you a nice list of ideas for list posts.
One of the most prominent ideas in this list is the “best eCommerce platforms” one, which requires a list post with the best eCommerce platforms. The term is competitive, like with most terms that require a list post, especially if we’re talking about lists of B2B solutions or perangkat lunak. Let’s get a bit deeper into the intent behind such terms.
What’s the search intent behind it?
When it comes to list posts, the intent isn’t always clear right away. For example, we can see that for the target term “best podcasts”, it seems that the search intent is informational, since people using that query are looking for a list with the best podcasts out there.
On the other hand, someone looking for the term “best eCommerce platforms” is also looking for information, but may also be in the mood to try an eCommerce platform, even if it’s with a free trial. This is why the average CPC for that term is $20, even though the search volume on a global level is below 900 searches per month.
Thus, when it comes to list posts, the intent will most likely be informational, while there’ll also be some hidden commercial investigation in it. Let’s take a look at what you need to include inside a list post.
One of the main things you need to keep in mind when creating a list post is to keep the number as close as possible to the number you can see on the top results on Google search results. If you take a look at the top results on the SERPs for the term “best eCommerce platforms”, you’ll notice that most results have around 8-10 ecommerce platforms in their list.
You won’t see a list of 100 eCommerce platforms because that doesn’t satisfy search intent. Of course, that may be different based on the intent behind the sasaran query. For example, you can see that the top result in the SERPs for the term “search ranking factors” has 200 ranking factors.
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